Role · Art Director & UI · UX Designer
Agency · Runroom
Year · 2016
Marola is a passionate skirt brand that pays tribute to the essence of Barcelona, which aims to tell stories with skirts and make skirts with a story behind them. Conceived and patented under a Jacquard loom for skirts with a soul, which fuses tradition and modernity in each fabric.
The goal was to design an online tool for teachers to document and track student behavior during the school day, from social relationships to nutrition, including performance and personal notes.
An e-commerce platform designed to communicate the lifestyle and benefits of skirts, fully responsive and optimized for online conversion.
From typography to colors, icons, and interface elements, a full library of resources to build the entire experience.
Showing the collections in a simple way to enhance the look of the products, the models, and the lifestyle through photography.
Each skirt has its own space to show all the details and compositional aspects. Supported a visual navigation system that allows users to browse the entire catalog and preview previous/next products.
Marola is a product designed for online purchases. The architecture and development of the project are based on an e-commerce model that allows customers to access and buy skirts from any location.