My design process

Workflow, tools & Insights.

To create superior experiences, I follow a process based on experience and exploration, under continuous revision and evolution. From conceptualization to publication, these are some of the highlights:

Understanding, planning and exploring

Investigating and gathering ideas, expectations, goals, competences, targets, budgets, timeframes, technologies, resources and every possible detail.

TOOLS

Workshops, Briefs, Feature Maps, Estimations.

Research

From users to stakeholders, listening and understanding needs and objectives, to align experiences and personas around a project.

TOOLS

Workshops, Interviews, surveys, prototypes.

User Experience & User Interface Design

Visualizaing flows, defining interactions, creating design systems and honoring the pixel perfect, to create consistent visual and enjoyable experiences, powered by a unique source of truth for the team when working under multiple models.

TOOLS

Wireframing · Figma, Balsamiq, Axure, Sketch
UI · Figma, Sketch, Invision Studio
Prototyping · Figma, Marvel, Invision
Version control · Abstract

Development and launch

Mixing design and frontend for a clear communication and effective development, to deliver successful products from MVP’s to final projects.

TOOLS

HTML, CSS, Sass, Less, Git.
Wordpress, Joomla, Newsletters, Mailchimp.

Tracking and measure

Collecting information to evaluate the performance of the product, achieve goals and generate new ideas to keep improving.

TOOLS

Google Analytics, Hotjar, Lucky Orange.

Analyze, design, repeat

Applying agile methodologies to create, evaluate, learn, and improve. Iteration and scalability at the core of the experiences.

Design Ops

Focusing on processes, tools and dynamics to improve the performance of teams and workflows.